building the balancing act

My wife and I were talking yesterday, about this blog. She was (and I was) laughing at the idea of me writing a blog, at the backend of 2025. Blogs are a bit 1990s aren't they? And how do you even grow a blog these days? Doesn't it involve tiktok, instagram, snapchat, facebook, linked in etc etc ad nauseam? I don't have any of those social media accounts (well, I kept my facebook, but only for the marketplace - it's got some great deals hasn't it?).

I've never rally been a 'techy' person, I'll struggle through the latest app upgrades and shout at my iPhone when its battery inevitably flutters and dies after two months of use, but I'm not the guy you speak to to get the latest 'vibe' in the tech scene. I'm the guy around whom tech mysteriously breaks with no hope of resurrection. Honestly, keep your computers away from me, I am their kryptonite.

So, what am I doing?

I have an answer, or at least I think I do - I'm scratching my own itch. I've run a business, I've managed teams and people, and I've built and grown apps. But that was always somebody else's bag. And it was built on an existing foundation and model that was in place and supported by hundreds of people. This isn't. This is me on my lonesome, trying to make sense of the world one blog post (and one product) at a time.

I'm not 100% sure where it'll take me, but I'll keep you in the loop on each of the stages, and I'll give you a little peek behind the curtain as I go. I have a broad operating philosophy - the four pillars of the balancing act - but even though the rough architecture is there, the art that makes these pillars sing is still in progress. I'm on this journey with you (as we all are) and I'm solving this conundrum for myself primarily (sorry folks), and I hope you benefit along the way too. Because what's true for me, is likely true for you too.

Onward.